January is the most carefree month of the year for a few reasons; the very first day is a public holiday, the sun is often shining, and most of the month is spent on holiday. So, when we do return to work we are refreshed (hopefully!) and ready for the year ahead - often with an entire list of 'resolutions' and visions we have for our business for that year.
Then we get a reality check, otherwise known as February. By February, we have settled back into work, and so have most of our clients and customers, so everything ramps back up again and those visions stay exactly that, visions.